The LoverBoy Method

What most agencies deliver versus what Loverboy delivers

Most agencies call this branding20%

A logoIncluded

Some colorsIncluded

A couple of fontsIncluded

A reason anyone should feel somethingNot included

A positioning that beats the competitionNot included

Anything past the PDFNot included

What Loverboy delivers100%

Everything on the leftEverything aboveIncluded

Market research & feeling you ownIncluded

Full brand strategy & brand personalityIncluded

Full visual identity (explained below)Included

Full verbal identityIncluded

A system that repeats until it's recognizedIncluded

A logo has never made anyone feel anything. That's why it's only 5% of the job.

The one idea behind all of it

Feeling+Recognition=Branding

Step one — Strategy

So how do we build the feeling?

01 — Research

Market research and full target audience research. You can't make a brand stand out if you don't know what everyone else is doing.

02 — Feeling

We build the brand's feeling, personality, and moodboards.

03 — Positioning

We lock the positioning and the strategic foundation the whole identity is built on.

Unlimited revisions on strategy and moodboards until it feels one hundred percent right. We don't move forward until you do.

Step two — Identity

Now there's a base strong enough to build on

Visual

Logo · Colors · Fonts · PatternsComplete packaging systemComplete design languageLayout systemArt direction/photography guideSocial templatesA custom typeface, sometimes

Experience

Pop-upsOrder to unboxing

Verbal

Tone of voice guideDos and don'tsPersonality

What this looks like once it ships: GAWE, Dallah Karak Speciality Tea, and Nupi - Coffee Market Place. The engagement itself is laid out on the branding page.

FAQ

Everything you're about to ask, answered

How long does a full brand take?

Four to six weeks, start to finish. Strategy takes about half of that, it's the half that decides whether everything after it actually works.

What if I already have a logo?

We keep it if it deserves keeping, and build the other eighty percent around it. Most brands arrive with a logo and nothing holding it up.

Do I own everything at the end?

All of it. Every file, every source document, and the full rights to use them. You leave with a system you can run yourself, not a flat PDF.

Why is there a waitlist?

We take a handful of clients at a time. Work this deep doesn't run in parallel, and we'd rather you wait a few weeks than get half our attention.

Phew. Now you
have a brand.

Join the waitlist